If you are thinking of a graduation party or any type of event, consider MyPunchBowl for electronic invites and other event planning necessities. The CEO is a friend and ex-colleague of mine (and lives 1/4 mile away) Matt Douglas.
One of the reasons I'm plugging his business is that he maintains a blog and frankly, up until this course, I just didn't "get it." OK, I still don't really get it (blogging as an important corporate marketing communication device) but I'm coming around a little bit.
If you have been influenced by a corporate blog, please let me know. I find it odd that I do about 80% of my purchases on-line, am on-line multiple hours each day, and have never had a "corporate blog experience". Is it just me? Are corporate blogs really an important element (from a customer's perspective) and if so, why haven't I ever been drawn to one (granted, this last question may be tough for you to answer ...)
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I am in complete agreement. I have not really been drawn to participate in blogging on any of the corporate websites I use for purchasing or reservations or ... I am a boomer and wear bifocals, is it a generational thing?
ReplyDeleteYour classmate,
Jean Frances Fogel-Dean
Whew! It's not just me then. I did check out Google's blog assuming that if any company in the world defines what it means to use and capitalize from the Internet, it's Google. I was, well, underwhelmed again. I mean there are some interesting blogs there like a cool example of their Public Data explorer: http://googleblog.blogspot.com/2010/03/statistics-for-changing-world-google.html#links
ReplyDeleteand info on Google Voice which I was not aware of. On the other hand, I had to seek out this information (go to the blog, read through a bunch of blogs that were not that interesting, etc.) i.e., I had to 'pull' to get the information whereas most communications is 'push'. I don't know how effective 'pull' techniques are in reaching a wide audience.